announce new partnership with Sportsbet, CrownBet, Bet365

Posted by Sports News First on 31/5/2017
Filled in: Racing

In exciting news for punters, today announced new two-year wagering partnerships with Sportsbet, CrownBet and bet365 that will integrate through broadcast and digital coverage of thoroughbred racing.

The announcement comes as restructures its wagering partnerships around live racing broadcast with three categories:

 Saturday racing;
 Thursday Night, Friday Day and Friday Night racing;
 Sunday to Thursday Day racing

Sportsbet will be the integration partner with the broadcast of Thursday Night to Friday Night racing, including the increasingly popular coverage of night racing at Moonee Valley, Cranbourne and Park.

CrownBet will continue its relationship by being the integration partner on Saturday racing. This will include all day and night racing programmed on Saturdays that are broadcast on, along with Saturday form program Before The First.

CrownBet and Sportsbet will also be represented in Thursday night form program Get On.

bet365 will be the integration partner with the broadcast of Sunday to Thursday racing and highlight meetings that cover both metropolitan and country racing venues including many prestigious Country Cups.

bet365 will also be represented on seasonal review programs Spring Insiders and Autumn Insiders and on Saturday form program Before The First.

All three partners will have equal share of voice of advertising on the broadcast channel and digital assets.

The transition of the new partnership model commences on June 1 with the integration of Sportsbet alongside CrownBet while bet365 will be introduced from July 1.

All three partners will have equal integration within race day coverage of 18 feature Victorian race meetings over the next two spring and autumn carnivals, including:

Orr Stakes, Black Caviar Lightning Stakes, Blue Diamond Stakes, Australian Guineas, Australian Cup, Makybe Diva Stakes, Naturalism Stakes, Underwood Stakes, Turnbull Stakes, Caulfield Guineas, Caulfield Cup, Manikato Stakes, Cox Plate, Victoria Derby, Melbourne Cup, VRC Oaks, Stakes Day and Zipping Classic.

For the month of June, CrownBet and Sportsbet will share all integration across platforms, with CrownBet partnering on Saturday and Sunday and Sportsbet partnering on Monday to Friday.

The new partnerships exclude coverage of international racing on CEO Andrew Catterall said:

“I am pleased to be able to continue our successful partnership with CrownBet as well as welcoming Sportsbet and bet365 as new partners to our platform.

“Over the last 18 months since our launch, we have had CrownBet as our exclusive race day integration partner.

“Moving to the three integration partners, each with clean air around specific race days, will bring new energy and innovation to the presentation of race days on

“The new partnership model will deliver revenue growth and will help with the acquisition of further rights and content.

“Over the next two years, we will work with all three partners to expand magazine programming on the channel and relaunch our digital assets.

“I would also like to thank Ladbrokes for their support of as Associate Wagering Partner over the past two years and wish them continued success.”

Sportsbet CEO Cormac Barry said:

“Partnering with further cements Sportsbet’s commitment to the racing industry and our belief that free to air broadcast of racing is crucial to the future success of the sport.

“We are particularly excited about the opportunity night racing presents and in conjunction with, we will bring new and engaging content to the audience across all of our respective channels.”