Confronted by Fox Sports News at Essendon headquarters, the Bombers head coach and playing great refused to answer extraordinary claims that Hird knew of widespread drugs and substance use at his club.
Highly controversial former Essendon sports scientist Stephen Dank dropped the bombshell on Hird's alleged full knowledge of his supplements and substance program in an explosive ABC television interview early this week.
It completely clouds just when Hird and Bombers management will answer the startling allegations of their part in the scandal that Essendon potentially injected their players with controversial performance enhancing substances.
Hird would only be drawn in an adamant decree in his concerns for Bombers players.
"I feel for my players," Hird said.
"I feel that the players have been under pressure and that's not a good thing.
"We're just hoping to clear our players and we'll move on."
Hird then refused to comment when asked bluntly if the stunning allegation that he knew of an expansive supplements program implemented by Dank last year.
The Bombers coach completely ignored the inquiry and continued walking into the sanctum of the Bombers administration at Windy Hill.
Another Bombers playing champion Tim Watson threw his hefty weight of support behind Hird and Essendon management following a meeting of players' parents at club headquarters on Monday night.
"A lot of the questions weren't answered by the club because they're not in a position to be able to answere those questions," Watson said at the time.
"As a group of parents we've come away feeling that the club obviously has our sons' best interest at heart.
"That is the number one priority from James Hird as coach and also David Evans, the president and Ian Robson, the CEO of the club too.
"We're very satisfied that our boys are in good hands and the club is doing they possibly can under the circumstances to clear their names."