Baltimore Ravens head coach John Harbaugh will be facing his younger brother Jim, who coaches the San Francisco 49ers, in a subplot to the National Football League championship game that turned into a media frenzy on Friday.
The opposing coaches held a joint news conference at the end of the week for the first time ever in a Super Bowl where John downplayed the brothers' roles in Sunday's landmark contest, saying the focus should really be on the players.
"It is going to be the guys out there on the field whose faces are marred in blood, sweat and dust," said John, who is 15 months older. "Those will be the guys who will determine the outcome of this game."
Friday's news conference was a spectacle in itself.
About 400 media squeezed into the Conference room B at the New Orleans Convention Center, along with members of the Harbaugh extended family, including their parents, uncle and 97-year-old grandfather, Joe Cipiti.
Jim, who sat down first on the podium, wore a 49ers sweatshirt and a cap while John wore a dark suit and tie and gave the opening statement. In between them was the Vince Lombardi Trophy.
"We are fiercely loyal," John said on Friday. "There is no doubt. We always have been. That's definitely not ever going to change. We will continue to be loyal and protective of one another but also of our teams.
"The band of brothers will be the brothers on the sideline. It will be Ravens sideline and it will be the 49ers sideline. That will be the band of brothers in this competition."
John is more measured on the field and in the locker room with the players while Jim is the emotional one. Jim tends to be tight-lipped in front of the microphone while John, who once considered going into law, seems at ease in front of the cameras.
Asked if they could work together as coaches in the future, John said, "We have had that conversation in the past. It just never really worked out timing-wise.
"I would love to work for Jim. It would be the greatest thing in the world. There is no better coach in the National Football League than this guy right here."
To which Jim said jokingly, "Well, Jack Harbaugh."
"True," replied John.