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Freeze on AFL ticket prices

By Laura Gardiner
25 January 2013 12:06PM EST

THE AFL has announced ticket prices for premiership matches will remain the same for the third year running.

The AFL's general admission prices will stay at $20 for adults, $12 for concession card holders and $2.50 for children under 15 years old.

A family pass, which normally includes two adults and two juniors, to the football remains at $40.

The league declared the decision to freeze the prices for the third year running was based on the desire to give "as many fans as possible the opportunity to experience games live at world class venues".

Ticket prices will still vary according to each venue for gate takings across the league, but the AFL's base rate for entry will remain the same.

AFL manager of commercial operations Darren Birch said the league wanted to keep general admission prices as affordable as possible.

“By holding admission prices for another year and, with children aged under 15 able to attend matches for just $2.50, we provide fantastic value for several hours of high quality and exciting entertainment,” Birch said.

"Match-day attendance is a key element of our game and we want to encourage fans to experience the excitement of being there and seeing their favourite players battle it out on the field.

“With nine matches being played across a typical weekend in 2013 and with clashes scheduled across the country, there are plenty of opportunities for club supporters as well as people who just love watching the game to get to the football and watch it live.

"The 18 AFL clubs do an impressive job every season to look after their members and supporters, and on the field our players continue to reach new heights in putting on a terrific spectacle each week.”

Birch said the AFL was working with venue operators and clubs on an ongoing basis on the types of facilities and services that fans wanted and also on innovative ticketing strategies in line with international best practice that better address demand and supply.

Birch also reminded fans that club membership packages offered outstanding value for supporters who wanted to specifically contribute to their club.

- With AFL Statement

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